By: Karrie Westmoreland
Phishing attacks are evolving, and a new tactic is gaining traction: tracking links designed to harvest sensitive information. These aren’t your average malicious links—they’re engineered to go beyond stealing credentials. Here’s how it works and what you can do to stay safe.
How It Works
- Luring the Victim: Attackers craft convincing emails, texts, or social media messages that seem legitimate—claiming to be from trusted organizations or individuals.
- Tracking Links in Action: The embedded links lead to seemingly harmless pages, but they secretly track user interactions
- Harvesting Data: Some links direct users to phishing pages to collect login credentials. Others exploit the tracking data to identify and tailor follow-up attacks.
Why It’s Dangerous
Tracking links allow attackers to monitor victims’ behaviors in real time, making their campaigns more targeted and convincing. Imagine a scammer who knows where you live, the devices you use, and your browsing habits—all from clicking a single link.
How to Protect Yourself
-
Verify Links: Hover over links to check their destination before clicking. Use URL expanders to reveal shortened links.
-
Be Skeptical: Double-check emails or messages that urge you to act quickly, especially those asking for sensitive information.
-
Use Security Tools: Enable link scanners in your browser or email client. Invest in cybersecurity software that flags suspicious links.
-
Stay Educated: Share this knowledge with your network. Awareness is the first line of defense.
Cybercriminals thrive on innovation, and phishing with tracking links is a testament to their ingenuity. But with vigilance and proactive measures, we can outsmart them. For more information on how iFlock can help keep your business secure, please contact us here.